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Live your best life possible with the money you have.

Schedule your free consultation 

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Your Local Santa Cruz Financial Advisors

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As fiduciary financial planners, we always put you first.

We're proud to be an independent, fee-only fiduciary planning firm located in Santa Cruz, CA. No sales pressure, no hidden fees - just honest advice.

Meet our team, let us answer your questions, and find out how we can help you live the best life possible with the money you have. 

As comprehensive financial planners, we handle everything in your life with a dollar sign.

Here are some of the services we provide for our retainer clients:

Saving You Money on Taxes

  • Full tax preparation services
  • Tax planning
  • Investment tax loss/gain harvesting
  • Tax optimization for retirement "bridge years"
  • Small business and self-employment taxes
  • Maximizing itemized deductions

Getting Ready for Retirement

  • Long-term retirement planning and cashflow analysis
  • Early retirement options and 401(k) rollovers
  • Social Security analysis
  • Medicare reviews with a Medicare specialist
  • Long term care planning with our LTC specialist
  • RMD (Required Minimum Distribution) planning

Managing Your Investments

  • Portfolio management for your 401(k), IRA, or taxable accounts
  • Fee analysis for existing accounts
  • Asset allocation planning
  • Stock option and RSU analysis
  • Roth conversions, including the mega backdoor Roth 

Avoiding Big Mistakes

  • Insurance reviews (Home, Auto, Umbrella, etc) with a high net worth insurance specialist
  • Estate plan reviews
  • Real estate buy/sell analysis, including rental real estate
  • Health insurance and employee benefit reviews
  • Mortgage and refinancing advice

Looking Ahead to the Future

  • Cashflow analysis and household budgeting
  • Education and college planning
  • Charitable giving optimization and stock donation
  • Establishing donor advised funds

Outside Referrals

  • If we don't do it ourselves, we provide commission-free referrals to our own personal network of experts
  • Estate planning attorneys for trusts and other estate tools
  • Mortgage brokers, HELOC brokers
  • CPAs for corporate and trust tax returns

Ready to get started? Let us know what you need help with:

(Note: Completing this form will send us a secure email. We will never share your information or add you to a mailing list without permission.)